Simon Porte Jacquemus
January 16, 1990
Self-taught French designer Simon Porte Jacquemus has sent a fresh breeze through Paris’ frontrow, taking the fashion world by storm with his sunny disposition and unapologetic, honest and personal celebration of his native South of France.
His eponymous label is an ode to his late mother, and has since its inception 2009 (when Jacquemus was only 19 years old) really come into its own. Jacquemus modernist and spirited take on womenwear coupled with stroke of genius accessories, second to none campaigns and a totally awe-inspiring Instagram feed has rendered literally every collection a social media phenomenon. With over 1.2 million followers the aesthetically pleasing feed invites followers behind the scenes featuring candid snapshots of Jacquemus and his inner circle, alongside his well-received campaigns, and childhood throwback posts.
For his Spring 2019 collection he tapped artist Chloe Wise who illustrated his campaign channeling the laid-back Mediterranean vibes Jacquemus is all about. Another tidbit for the history books of fashion was when he led a pristine white horse down the runway for SS16.
For SS19 Jacquemus made his highly-anticipated menswear debut titled ‘Le Gadjo’, transporting the fashion pack to the sandy shores of Marseille to witness everyone from “the gypsy to the swimmer, to this guy who’s just come out of soccer guy, to another who’s going to a wedding in his sunflower shirt,” sashay down the runway.
His SS20 was another iconic fashion moment, with the runway flanked by fragrant lavender fields in the idyllic setting of Provence.
Simon Porte Jacquemus is born.
Launches his namesake label Jacquemus at the age of 19.
Having peaked Rei Kawakubo’s interest with a collection shown in a showroom in Tokyo he hits up Adrian Joffe (president of Comme des Garçons and Dover Street Market), and makes him give him a job in the CDG Paris store to help finance his collections, working on his designs in his spare time and showing during the Paris ready-to-wear collections.
Jacquemus is a finalist for the LMVH’s Prize for Young Designers.
He receives the LVMH Special Jury Prize, and the same year leads a white horse down the runway of his SS16 collection causing much FROW furore.
The brand is reported to have generated over $5 million in sales.
Jacquemus’ SS18 collection is shown sporting the ground-breaking micro handbag Le Chiquito, which later ends up in the hands of Kim Kardashian and Rihanna.
Chloe Wise illustrates his spring campaign, a striking piece of art channeling Riviera Chic. The first even menswear collection ‘Le Gadjo’ is shown and is an instant classic, embraced by the fashion world.
Jacquemus creates yet another iconic Instagram moment and makes fashion history by sending his models down a hot-pink runway among the lavender fields of Provençal France for his SS20 collection.