Virgil Abloh Reimagines the Mercedes Maybach
Following their previous collaboration, Mercedes-Benz and Virgil Abloh are once again back at it, this time taking on the signature Mercedes-Maybach.
Together with Mercedes Chief Design Officer Gorden Wagener, Abloh has tackled the new vehicle, which will be revealed on December 1 coinciding with Art Basel Miami. The two previously worked on a conceptual G-Wagon, and the Maybach is also set to be an electric show car.
Dubbed Project MAYBACH, the collaboration has been teased with a mural, the first one located in London on Redchurch Street in Shoreditch. Decked out with 3D-line rocks and climbing gear, the mural hints that the upcoming car will most likely be inspired by the great outdoors.
Spotted on the wall is an Off-White™ backpack, hinting that there's another possible collaboration in the works that features apparel. We've previously seen Mercedes-Benz work on apparel with both Heron Preston and Proenza Schouler, so it is only a matter of time before Abloh has one coming.
The crossover between automobile and fashion is continuing to grow, and Abloh has been a catalyst in growing the category. We're expecting more from Virgil and Mercedes-Benz, and we're looking forward to seeing what they've got in store.
Stay tuned as the full collaboration is set to be revealed, and if you're in London, make sure you visit the mural on Redchurch street to take part in the activation.
