Double Tap to Zoom
Off-White™ / Braun
1 / 3

Virgil Abloh and Off-White™ have just launched their latest collaboration with Braun. In efforts to liven up your home or office — and aid your wake-up routine — the beloved luxury brand has reworked one of Braun's iconic clocks.

The BC02 clock draws from the classic AB1 clock from the 1980s, which was designed by Dieter Rams and Dietrich Lub. Here, the BC02 is optioned in two colorways of orange and blue, as the solid color scheme is meant to "stand out in an interior setting design.” The battery-powered alarm clock features tonal hands and is branded with both Off-White™ and Braun logos on the face.

The second collaboration between Off-White™ and Braun, the BC02 signals “an ongoing, overall venture” between the two brands, Abloh revealed. You can purchase the clock today for $70 on off---white.com and at select Off-White™ boutiques.

Our designated Selects section features products that we love and want to share with you. Highsnobiety has affiliate marketing partnerships, which means we may receive a commission from your purchase.

We Recommend
  • The Virgil Abloh Archive Is More Than the Sum of Its 20,000 Parts (EXCLUSIVE)
  • Making the Ringwalk a Catwalk
  • Leveling up the Most Fashionable Alarm Clock
  • The Beauty of Braun Vs. the Dying Art of Hand-Repaired Hi-Fi
What To Read Next
  • This Is How It Feels to Hit Peak Outerwear
  • From New Balance to adidas, the Seven Best Sneakers to Cop Right Now
  • Vans Has Always Made Clothes for Edgy Teenagers. But These Are Extra Edgy
  • Yes, Fashion Has a Favorite Ice Cube Maker
  • Heineken and Filling Pieces Embody the Spirit of Amsterdam
  • Nike’s Studded AF1 Proves Punk Still Cleans Up Nice