Highsnobiety
Double Tap to Zoom
Off-White™ / Braun
1 / 3

Virgil Abloh and Off-White™ have just launched their latest collaboration with Braun. In efforts to liven up your home or office — and aid your wake-up routine — the beloved luxury brand has reworked one of Braun's iconic clocks.

The BC02 clock draws from the classic AB1 clock from the 1980s, which was designed by Dieter Rams and Dietrich Lub. Here, the BC02 is optioned in two colorways of orange and blue, as the solid color scheme is meant to "stand out in an interior setting design.” The battery-powered alarm clock features tonal hands and is branded with both Off-White™ and Braun logos on the face.

The second collaboration between Off-White™ and Braun, the BC02 signals “an ongoing, overall venture” between the two brands, Abloh revealed. You can purchase the clock today for $70 on off---white.com and at select Off-White™ boutiques.

Our designated Selects section features products that we love and want to share with you. Highsnobiety has affiliate marketing partnerships, which means we may receive a commission from your purchase.

We Recommend
  • Nike's Wild Air Max Sneaker-Loafer Just Got Wilder
  • LUXURY REDEFINED: Stop selling the dream. Start fitting into reality.
  • LUXURY REDEFINED
  • Workwear Jackets Work All Year Round
  • Leveling up the Most Fashionable Alarm Clock
What To Read Next
  • In "Sequoia," Nike's Plush Suede Dunk Is Almost Too Nice for Skating
  • At Fashion Week, A Feast of Pre-Dirtied PUMA Shoes by A$AP Rocky
  • Kiko Kostadinov's ASICS Runners Are Techy & Tabi-Toed
  • KidSuper’s Mercedes-Benz CLA Is Designed to Reach the Stars
  • First Look: Dior Through the Eyes of Jonathan Anderson
  • First Look: Vans' Iconic Skate Shoes Gone UNDERCOVER