Y-3's First Swing at Tennis Is Pure Follow-Through (EXCLUSIVE)
Y-3 has pushed the aesthetic aims of adidas' athletics game further than arguably any other adidas imprint. It's objectively impressive and doubly so when you consider that Y-3 is also one of adidas' oldest lines. But the 22-year-old adidas label still has much terrain left to conquer.
Enter Y-3 tennis.
Y-3 takes tennis as seriously as it takes any sport. If world-conquering sprinter Noah Lyles can get a sweat on in Y-3, so too can adidas Tennis athletes Jessica Pegula, Iva Jovic, Stefanos Tsitsipas, and Jakub Menšík, who costar in the late-night campaign for Y-3's debut tennis collection.
But this is no mere fashion play: they'll also be wearing Y-3's new clothes on-court at the US Open in late summer.
Lucky them.
Across 18 pieces of hardwearing on-court gear, Y-3 proposes a look that's equally refined and reliable. T-shirts, shorts, sweat-catching accessories, and five pairs of retooled adidas Tennis sneakers have been transformed with typical Y-3 flair into something sleek, stylized, and elegantly straight to the point.
Accented with graphic artwork inspired by suiboku-ga — a form of traditional Japanese painting shaped by ink washes that also shaped aspects of Y-3 Fall/Winter 2025 — the clothes are shaped by utility but made elegant by Y-3's uncomplicated approach.
That is to say, rather than transform adidas designs into something wholly new, Y-3's tennis capsule does what Y-3 does best. The essence of these adidas Tennis staples is fortified with a nuanced visual language that absorbs all aspects of physical exertion into its own world. Smart but statement artistic lingo, uncomplicated clothing design.
Typically for Y-3, this means silhouettes in line with those pioneered by Yohji Yamamoto, cofounder of Y-3 — generous casual-formal layers with loose trousers to match — but here it merely means that the classics of tenniscore have never looked better.
Y-3's tennis collection launches August 15 on the Highsnobiety store and subsequently on adidas' website.
This follows a period of expansion that ranges from footwear experiments to far-reaching collaborations with adidas partners like Wales Bonner. And yet, it all comes across as utterly cohesive.
That's the Y-3 difference: many sports, many athletes, many ways of wearing. One vision.
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