The Zegna road is a long, meandering one. Twisting and turning with the shifting zeitgeist of our culture, and teeming with adventure, community, and appreciation for our planet.

When Ermenegildo Zegna founded the brand 111 years ago, he had a clear vision in mind — to bring together people, culture, and nature while building this ethos of giving back. What started in Piedmont, Italy as a landscape of barren rocks and one man’s unwavering dream for the future, turned into a sprawling nature reserve and thriving mountainside in the Biellese Alps, and since then, the brand and its garments have been following in his green footsteps.

Zegna’s road was built on ideas and principles, which have since guided the company and its members not just as a luxury menswear brand, but as individual beings. The brand’s path recently led it to NYC, where the Ermenegildo Zegna Group is expecting to be listed at the New York Stock Exchange. To celebrate this moment, Zegna is unveiling its new logo that pays homage to its deep-rooted origins and multi-faceted journey.

The new double-stripe, vicuna logo resonates with the colors of the Italian landscape of Zegna’s birthing grounds, but this isn’t the only update. To mark its family heritage and identity, Zegna is modernizing its logo with a new font too. Now, the brand’s history, values, and intentions will be stitched into the very fabric that bears its name.

The logo is set to be launched alongside an exclusive, upcoming collection — one that pays tribute to the great outdoors and winter sports, due to the brand’s roots in the Piedmont mountains. Zegna hopes that its trail becomes one that others follow, coming together as catalysts for change and innovation, and forging a progressive path into the future.