saint laurent

saint laurent

Profile
Timeline
Established

1961

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Headquarters

Paris, France

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Founder

Yves Saint Laurent and Pierre Bergé

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Owner

Kering

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Who designed the Saint Laurent logo?

The current Saint Laurent logo was designed in 1963 by A.M. Cassandre.

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Who is the founder of Saint Laurent?

Saint Laurent was founded by Yves Saint Laurent and Pierre Bergé.

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Who is the owner of Saint Laurent?

Saint Laurent is owned by luxury goods group Kering.

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Where are the Saint Laurent headquarters?

The Saint Laurent headquarters are located in Paris, France.

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1961

Yves Saint Laurent is founded by designer Yves Saint Laurent and his partner, Pierre Bergé.

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1962

Yves Saint Laurent presents his first collection. His first customer is French actress Catherine Deneuve.

The Reefer jacket is introduced.

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1966

Yves Saint Laurent opens the Rive Gauche ready-to-wear boutique in Paris.

Le Smoking suit launches. It is considered revolutionary in women’s fashion.

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1968

The YSL jumpsuit launches.

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1969

Saint Laurent opens a Madison Avenue store.

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1971

Perfume Rive Gauche launches.

Saint Laurent’s 40’s collection sparks controversy over its claimed romanticization of German occupation during WWII.

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1977

The Opium fragrance launches.

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1978

YSL cosmetic line launches.

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1983

A retrospective display of Yves St Laurent’s work is shown at the Metropolitan Museum of Art in New York City – marking the first time a living designer had been exhibited.

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1997

Hedi Slimane is announced as creative director and helps relaunch YSL Rive Gauche Homme.

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1998

Alber Elbaz designs three ready-to-wear collections.

During the ‘98 World Cup, Yves St Laurent stages a show of 300 models on the pitch of the Grand Stade de France.

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1999

Gucci buys the YSL name and asks Tom Ford to become creative director and design the ready-to-wear collection. Saint Laurent would continue to design haute couture.

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2000

Stefano Pilati joins to run YSL’s ready-to-wear women’s line. He is later promoted to oversee the men’s line too.

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2002

Saint Laurent retires to Marrakech after a battle with drug issues. As a result of his departure, the couture side of the fashion house is closed and the focus lies on ready-to-wear.

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2004

Tom Ford departs, leaving the role of creative director to Stefano Pilati.

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2008

Yves Saint Laurent dies from brain cancer at his home in Paris.

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2012

Hedi Slimane takes over as creative director. He drops the Yves and renames the ready-to-wear line Saint Laurent. The iconic YSL logo remains on accessories, handbags, shoes and cosmetics.

Slimane moves the design studio to Los Angeles, California.

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2015

Slimane relaunches the couture line.

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2016

Saint Laurent announces Slimane will be leaving the house.

Slimane files a lawsuit against Saint Laurent.

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2018

Anthony Vaccarello is appointed new creative director.

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