Yves Saint Laurent and Pierre Bergé
The current Saint Laurent logo was designed in 1963 by A.M. Cassandre.
Saint Laurent was founded by Yves Saint Laurent and Pierre Bergé.
Saint Laurent is owned by luxury goods group Kering.
The Saint Laurent headquarters are located in Paris, France.
Yves Saint Laurent is founded by designer Yves Saint Laurent and his partner, Pierre Bergé.
Yves Saint Laurent presents his first collection. His first customer is French actress Catherine Deneuve.
The Reefer jacket is introduced.
Yves Saint Laurent opens the Rive Gauche ready-to-wear boutique in Paris.
Le Smoking suit launches. It is considered revolutionary in women’s fashion.
The YSL jumpsuit launches.
Saint Laurent opens a Madison Avenue store.
Perfume Rive Gauche launches.
Saint Laurent’s 40’s collection sparks controversy over its claimed romanticization of German occupation during WWII.
The Opium fragrance launches.
YSL cosmetic line launches.
A retrospective display of Yves St Laurent’s work is shown at the Metropolitan Museum of Art in New York City – marking the first time a living designer had been exhibited.
Hedi Slimane is announced as creative director and helps relaunch YSL Rive Gauche Homme.
Alber Elbaz designs three ready-to-wear collections.
During the ‘98 World Cup, Yves St Laurent stages a show of 300 models on the pitch of the Grand Stade de France.
Gucci buys the YSL name and asks Tom Ford to become creative director and design the ready-to-wear collection. Saint Laurent would continue to design haute couture.
Stefano Pilati joins to run YSL’s ready-to-wear women’s line. He is later promoted to oversee the men’s line too.
Saint Laurent retires to Marrakech after a battle with drug issues. As a result of his departure, the couture side of the fashion house is closed and the focus lies on ready-to-wear.
Tom Ford departs, leaving the role of creative director to Stefano Pilati.
Yves Saint Laurent dies from brain cancer at his home in Paris.
Hedi Slimane takes over as creative director. He drops the Yves and renames the ready-to-wear line Saint Laurent. The iconic YSL logo remains on accessories, handbags, shoes and cosmetics.
Slimane moves the design studio to Los Angeles, California.
Slimane relaunches the couture line.
Saint Laurent announces Slimane will be leaving the house.
Slimane files a lawsuit against Saint Laurent.
Anthony Vaccarello is appointed new creative director.