Following the news regarding his adidas partnership, West had a message for Nike: ”You need to hear this in Portland. Listen at the Nike Campus, that methodology, that’s not going to work. All of this leveraging and extortion is not going to work now because I’m at adidas. The game is flipped now. There’s nobody you can run to and nowhere you can hide right now.” You can listen to the entire interview below.
During a recent interview with Chicago’s Morning Riot, Kanye West detailed his recent trip to adidas’s headquarters in Herzogenaurach, Germany. “We designed the entire women’s collection. We designed the entire men’s collection. And… We designed 20 shoes. We coming in September and it’s about to be a paradigm shift.”