Sneakers
From the ground up

Not long ago Kanye West made the move from Nike to adidas and created a lucrative ongoing deal for his YEEZY line of clothing, accessories and, of course, sneakers. Since then his YEEZY 750 Boost and YEEZY 350 Boost sneakers have become massive retail hits, selling out globally in no time. One would think that level of success would satisfy the rapper, but there are already some rumors circulating that West might be ending his contract with adidas for a move over to Vans next year.

Sneakers Addict suggest that negotiations between West and the California brand have been underway for some time already, and recent sightings of Kanye also point to his love for the brand. Furthermore he recently rapped in his latest track, “No More Parties in LA,” “Some days I’m in my Yeezys/some days I’m in my Vans,” suggesting a love for the brand that carried over into this picture of himself with Kendrick Lamar that Kanye posted on Twitter, showing him wearing a pair of Vans Caballero.

With skate culture having picked up in the mainstream these last few seasons, and having made a big push into the broader fashion market, it would certainly be an interesting move. But would Kanye West leave an adidas relationship for Vans? That would be an unexpected move for sure…

NB: This article has been updated. The original version identified the sneakers worn in the image as a Vans Half Cab, not a Caballero.  

What To Read Next