Where the runway meets the street

H&M Essentials selected by David Beckham are back for Spring/Summer 2016. Once again the Swedish fast retail giant collaborated with the soccer star on a range of items that every men should be having in his wardrobe. From light summer suits, a solid denim shirt, a light raincoat, to T-shirts and other jersey basics, the range is clean and minimal, making it easy to wear every day. The timeless and modern approach for this collection was a smart move by H&M, competing with other brands that have focused on this part of the market at a much higher price point. See the official campaign images by Mario Sorrenti here above and make sure to also watch the official campaign video by Fredik Bond here below.

The collection will be available in two drops, February 18 and March 10, in all H&M stores that carry menswear, as well as the brand’s online store.

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