Double Tap to Zoom
Your Highsnobiety privacy settings have blocked this YouTube video.

As '47 has grown to become the premium sports lifestyle behemoth it is today, they continue to celebrate the story of its humble 70-year history with this final installment of its three-part animated series. In this final chapter, we learn that '47 co-founder Arthur D'Angelo has in fact never missed a Red Sox game between 1947 through 2004. His dedication went far beyond a normal fan because even if D'Angelo had a wedding or funeral to attend, he still found a way to make it to each game, thus earning him the nickname "Mayor of Fenway Park" among locals.

They go on to explain that the lead up to the 2004 World Series was a pivotal moment for both fans and '47 alike. After losing the first three games of the American League Championship to the Yankees, the Red Sox make an unlikely comeback to sweep the series, and the next three weeks promised to be the greatest three weeks as a Red Sox fan that the D'Angelos had ever been through. With the Red Sox winning the Series, demand for club merchandise went through the roof and this eventually helped shape the company to what it is today.

Be sure to check out the full video above and if you missed the first two editions, catch them here.

We Recommend
  • Nike Max Optics Pro Is Changing The Way We See The Game
  • Reebok Takes On Europe’s Next Gen Rappers
  • In Stride with adidas' ADIZERO EVO SL
  • Sass for Spring? How MAX&Co.
What To Read Next
  • Oatly Celebrates Eight Immigrant-Owned Cafés
  • Nike’s Shox Dress Sneaker Is Extra Sophisticated in “Quiet Luxury” Clothes
  • Nike’s Next Vibram-Soled Air Force 1 Is a Technical Snack
  • Inside the Rise of Luxury Sound in Luxury Fashion
  • One of Nike's Techiest Dad Shoes Just Went All-Out Earthy
  • Nike's Slick Air Max Sandal Is the Answer to Boring Shoe Fatigue