Double Tap to Zoom
Your Highsnobiety privacy settings have blocked this YouTube video.

As '47 has grown to become the premium sports lifestyle behemoth it is today, they continue to celebrate the story of its humble 70-year history with this final installment of its three-part animated series. In this final chapter, we learn that '47 co-founder Arthur D'Angelo has in fact never missed a Red Sox game between 1947 through 2004. His dedication went far beyond a normal fan because even if D'Angelo had a wedding or funeral to attend, he still found a way to make it to each game, thus earning him the nickname "Mayor of Fenway Park" among locals.

They go on to explain that the lead up to the 2004 World Series was a pivotal moment for both fans and '47 alike. After losing the first three games of the American League Championship to the Yankees, the Red Sox make an unlikely comeback to sweep the series, and the next three weeks promised to be the greatest three weeks as a Red Sox fan that the D'Angelos had ever been through. With the Red Sox winning the Series, demand for club merchandise went through the roof and this eventually helped shape the company to what it is today.

Be sure to check out the full video above and if you missed the first two editions, catch them here.

We Recommend
  • The Beautiful Game Turns Dinner into a Must-See Moment
  • Montirex Goes Behind the Grind
  • Chase Sapphire Reserve and Highsnobiety Kicked It for the Final Watch Party
  • The OG Tennis Brand Is Back in the Game
What To Read Next
  • adidas’ Luxe Samba Bowling Shoe Suddenly Grew Fangs
  • The Air Max-ification of Nike's Legendary Soccer Shoe
  • What Does Marni’s Former Creative Director See in GU? “I Am So Curious to Learn”
  • This Is the Nike Moon Shoe’s Effortlessly Cool Sister
  • The Beautiful Game Turns Dinner into a Must-See Moment
  • Nike’s Pretty Winged Sneaker Is the Flyest of Them All