Alexandra Pauly is a writer and editor with over four years of experience telling stories about beauty, style, and youth culture. She was appointed Beauty Editor after launching Highsnobiety's beauty vertical, its very first foray into the category, in 2022.
Digging into beauty and its intersection with culture, identity, and politics, her reporting challenges readers to think critically about the industry and their own relationship to it. A longtime fragrance enthusiast, she is also passionate about writing about scent. In 2023, she spearheaded Highsnobiety's State of Fragrance, a whitepaper on consumers' relationship to perfume and their buying habits.
Outside of work, you can find her scouring Chinatown for the best egg tart, contemplating the next addition to her collection of 50-plus perfumes, and taking way too many photos of her dog.
Articles
Byredo Lands in Brooklyn
The 'Barbie' Movie Isn't Out Yet, But Its 30-Plus Collabs Are
‘People Have to Chill’: Experts Say TikTok’s ‘Aged’ Filter Isn’t That Accurate
The Jonah Hill Texting Controversy Isn't About Jonah Hill at All
Diptyque's $3,500 Candle Suitcase Is Olfactively Over-the-Top
The Hard and Fast on Penis Filler, a Growing Injectable Trend
EXCLUSIVE: Hawthorne's Summery New Scent Smells Like a Private Island
At Pavise, Scientist Sophie Bai Is Engineering the Birkin Bag of Sunscreen
EXCLUSIVE: KIKI World's First Customer-Created Beauty Product Is Here
Actually, TikTok Hates 'Blueberry Milk Nails'
Viktor & Rolf Couture Takes a Page from the Gwyneth Paltrow Playbook
Blumarine x Heaven by Marc Jacobs Is 'Mean Girls' Meets Mall Goth
