Double Tap to Zoom

Imagine: You're lounging on a deserted beach, crystal waves lapping at your toes. You're sipping a fruity cocktail, and your phone is on Do Not Disturb. You're far, far away from New York City, where your friends are sweating in Dimes Square and battling gnats in Brooklyn.

Now imagine the above scenario as a smell. Hawthorne, the skincare and fragrance brand scenting downtown NYC, bottles an island getaway with its new release, Canary Diamond.

Launching online on July 13, the fragrance — formulated by Rodrigo Flores-Roux, the perfumer behind icons like Clinique Happy and Tom Ford Neroli Portofino — spotlights smoked pineapple, a tropical note that's both sweet and sensual. Backed with sea salt and vetiver, Canary Diamond is a summer scent at its core — but it's balanced enough to wear during cooler months, too.

"It elicits leisure and luxury. It elicits success," says Taylor Okata, creative director of Hawthorne. "It smells rich, without overcompensating. We wanted to make our New York City summer smell like you’re on a private island."

Okata adds that all of Hawthorne's fragrances — Canary Diamond, as well as earlier releases including Work and Play — pull from the cultures that inform the brand. "Phil and Brian [Hawthorne's co-founders] were born and raised New York," Okata says. "I’ve been here almost 15 years, with my roots in Hawai’i. We look to our respective cultures and environments when creating scents."

May your summer be filled with the lushest, most luxurious beachside getaways. If a private island isn't in the cards, Canary Diamond has your back — and your nose.

We Recommend
  • Is Creed the Scent of Our Looksmaxxing Era?
  • 20 Years After Santal 33, Does Le Labo Still Smell Like Cool?
  • Face Value: The 5 Best Beauty Drops of January
  • Chopova Lowena's Whimsical World Now Features Fragrance
What To Read Next
  • Travis Scott Keeps Sneaking Nikes Onto the Red Carpet
  • Yes, “Made in New York” Clothing Is Still a Thing
  • Nike's Futuristic Slip-On Is Bubbling Under the Surface
  • Vans’ Skate Loafer Is a Chocolatey Curveball With Some Serious Texture
  • From Nike to Vans, the Seven best Sneakers to Cop this Week