Alexandra Pauly

(Beauty Editor / New York)

Alexandra Pauly is a writer and editor with over four years of experience telling stories about beauty, style, and youth culture. She was appointed Beauty Editor after launching Highsnobiety's beauty vertical, its very first foray into the category, in 2022.

Digging into beauty and its intersection with culture, identity, and politics, her reporting challenges readers to think critically about the industry and their own relationship to it. A longtime fragrance enthusiast, she is also passionate about writing about scent. In 2023, she spearheaded Highsnobiety's State of Fragrance, a whitepaper on consumers' relationship to perfume and their buying habits.

Outside of work, you can find her scouring Chinatown for the best egg tart, contemplating the next addition to her collection of 50-plus perfumes, and taking way too many photos of her dog.

Articles

  • Salmon Sperm Might Be Skincare's Next K-Beauty Craze

  • Rick Owens' "Babygeo" Childrenswear Is Googoo Gaga Goth

  • Everything We Know About Rihanna's Next Savage X Fenty Show

  • Taylor Swift's Casket Becomes an Accidental Star

  • Rémy Cointreau's €5,500 Fragrance Is Harder To Buy Than a Birkin

  • Louis Vuitton To Sell Virgil Abloh Archive at Dover Street Market Ginza

  • Thoughts & Prayers for Julia Fox's Machete-slashed Birkin

  • Chanel, Hermès, and Rolex Are Now Sold at... Amazon?

  • Flop of the Week: James Corden's Restaurant Manners

  • The Glow Up: Even as a Child, Lucia Pica Kept Beauty Secrets

  • Isamaya Ffrench's Scary Good Pennywise Makeup: A 10-Step Halloween Tutorial