Alexandra Pauly

(Beauty Editor / New York)

Alexandra Pauly is a writer and editor with over four years of experience telling stories about beauty, style, and youth culture. She was appointed Beauty Editor after launching Highsnobiety's beauty vertical, its very first foray into the category, in 2022.

Digging into beauty and its intersection with culture, identity, and politics, her reporting challenges readers to think critically about the industry and their own relationship to it. A longtime fragrance enthusiast, she is also passionate about writing about scent. In 2023, she spearheaded Highsnobiety's State of Fragrance, a whitepaper on consumers' relationship to perfume and their buying habits.

Outside of work, you can find her scouring Chinatown for the best egg tart, contemplating the next addition to her collection of 50-plus perfumes, and taking way too many photos of her dog.

Articles

  • Nick Jonas' Olympics Style Comes in Clutch (Literally)

  • Rice Is Perfumery’s New Favorite Comfort Food

  • Pharrell’s $850K Bag & Mystery adidas Are an Olympic-Level Flex

  • At the 2024 Olympics, Beauty Brands Put Their Game Face On

  • Sabrina Carpenter Is Gen Z’s Queen of Celebrity Fragrance

  • New Hair Education Laws Are Tackling the 'Texture Gap'

  • SYKY Is Your Travel-Free Ticket to Fashion Week

  • Spending Ourselves to Sleep: How Rest Became Beauty’s Latest Luxury

  • Valentino Launches Hard-to-Get ‘Haute Couture’ Fragrance