Alexandra Pauly

(Beauty Editor / New York)

Alexandra Pauly is a writer and editor with over four years of experience telling stories about beauty, style, and youth culture. She was appointed Beauty Editor after launching Highsnobiety's beauty vertical, its very first foray into the category, in 2022.

Digging into beauty and its intersection with culture, identity, and politics, her reporting challenges readers to think critically about the industry and their own relationship to it. A longtime fragrance enthusiast, she is also passionate about writing about scent. In 2023, she spearheaded Highsnobiety's State of Fragrance, a whitepaper on consumers' relationship to perfume and their buying habits.

Outside of work, you can find her scouring Chinatown for the best egg tart, contemplating the next addition to her collection of 50-plus perfumes, and taking way too many photos of her dog.

Articles

  • Nothing Screams "I'm Single!" Quite Like Bumble's New Clothing Line

  • Casetify Is Basically the Supreme of Phone Cases

  • Finally, an Instagram Update We Can All Agree On

  • Travis Scott Denies Knowing About Astroworld Deaths in New Interview

  • Kanye, 'Squid Game,' & Y2K: Google's Year in Search 2021 Is a Trip

  • COMME des GARÇONS' Latest Vans Drop Is Tickled Pink

  • L.L. Bean Made the Internet's Favorite "Balenciaga" Bag

  • Travis Scott Denies Astroworld Liability as Cover Story Gets Pulled

  • Put MM6 Maison Margiela's Eastpak Down, Flip It & Reverse It

  • Who Knew Provincial Russia Was a Hub of Y2K Fashion?

  • Cardi B's Whipshots Is Four Loko for Gen Z

  • Drake Said 'No, Thanks!' to His 2022 Grammy Nominations