Swedish fashion brand ACNE has had a good few years, managing to position itself in that perfect middle between luxury and accessibility. After having conquered the world through wholesale for the most part, ACNE has been busy rolling out its own flagship stores over the last couple of years. This week the brand has opened its first flagship store in Seoul, Korea and is making one of its strongest architectural statements yet. Designed by architect Sophie Hicks, the standalone structure is of soft yet modern appearance on the outside, while the inside is dominated by concrete and a lot of open space, with products given more than enough room to breathe. The new ACNE store carries the brand’s men’s and women’s collections, as well as its accessories and footwear. Make sure to visit the store on your next visit to Seoul.
ACNE Flagship Store Seoul
79-7 Cheongdam-dong, Gangnam-gu