Acne Studios
ACNE is co-founded by Jonny Johansson.
Johansson creates 100 pairs of raw denim jeans with red stitching and hands them out to friends and family. The jeans’ popularity gains media coverage, which compels Johansson and ACNE to make further inroads into fashion.
Acne Studios separates from ACNE to become its own standalone company.
Acne Studios releases its first book in collaboration with photographer Lord Snowdon called Snowdon Blue. They also open their first flagship store in New York City.
Acne Paper, the biannual magazine that served as the label’s only piece of advertising for nearly a decade, is discontinued.
Re-launches denim collection under the name Acne Studios Blå Konst. Opens flagship stores in Los Angeles and Milan, and another retail location in San Francisco.
1996
Jonny Johansson
Acne Studios is available on their own website, at 40 retail locations around the world including flagship stores in New York, Los Angeles, Paris, London, and Tokyo. It’s currently available in 22 cities throughout the world, ranging from Antwerp to Seoul and many major cities in-between.
Originally, the “ACNE” name was an acronym standing for “Associated Computer Nerd Enterprises,” but was later changed to “Ambition to Create Novel Expressions.”
