Photographed by Sam Abell, the campaign was captured at the Cadillac Ranch installation in Amarillo, Texas created in 1974 by art group Ant Farm. The imagery portrays Crawford donning the 1996 and 1997 jean silhouettes, which have been reintroduced as part of the brand's FW18 collection for the brand’s denim line, known as Blå Konst. The 1997 is a five-pocket rigid jean flaunting a high rise and regular fit, while the 1996 is the men’s iteration of the style.
Acne Studios creative director Jonny Johansson said he wanted to explore fashion’s obsession with icons. "Fashion is obsessed with the word ‘iconic’. I wanted to play with living iconography, so we commissioned Sam Abell to photograph Cindy Crawford at the Cadillac Ranch. It is the iconography of Cindy, America, and also Acne Studios, with Cindy wearing new versions of the first ever jeans we designed," he said in a statement.
Additionally, to celebrate the campaign, the Swedish brand will be holding an exhibition of Abell’s images in Paris to coincide with Paris Fashion Week. Profits from photographs sold, in addition to exclusive merchandise, will be donated to charity.
Discover more of the campaign and offerings on Acne Studios' official website.
Also, in case you missed it, peep Acne Studios' full FW18 sneaker lineup.