Get Active: adidas x Gucci Is Here
Can you believe it? adidas x Gucci has actually arrived, having been breathlessly anticipated the world-shattering collaboration since it was revealed in early 2022, which feels like a lifetime ago by now. Finally, the initial Guccididas (adigucci?) offering is available, from the much-coveted Gazelle sneakers to co-branded track jackets.
It ought to be immediately apparent upon even first viewing that everything adidas x Gucci is deeply rooted in the willfully kitsch retro activewear that Gucci creative director Alessandro Michele has long incorporated into his designs except this collaboration is "authenticated," if you will, by the addition of the actual adidas trefoil and Three Stripes.
This is the kind of stuff that Michele could have perhaps designed solo if he was so inclined, but given that OG adidas sportswear is an inherent stylistic touchstone for his creative output, an actual partnership with the German sportswear giant — itself already a luxury lynchpin by way of its Balenciaga and Prada collabs — makes perfect sense.
There are dozens of adidas x Gucci hats, blousons, shirts, track pants, jumpsuits, skirts, bags, sandals, and Gazelle sneakers, to name but a few. Despite only being the adidas x Gucci collaboration's first drop, there's a massive selection on hand.
It all released on June 7 via Gucci's website, adidas CONFIRMED app and will shortly be taking the globe via a series of adidas x Gucci pop-up shops that begin June 7.
It ought to surprise no one that the collaboration's prices keep more in line with Gucci's inclinations than adidas.
Bags range from $1,350 for a small shoulder pouch to a $3,900 duffle bag, sized perfectly to carry one's tennis rackets from clubhouse to court, while the 11 collaborative adidas Gazelle sneakers weigh in at $850 apiece.
Similarly, hats start at $560, belts $630, T-shirts $700+, hoodies $1,400, and some of the jackets reach $2,700 or more.
But who could have expected anything less of the impressive spread? You don't get an all-over Gucci monogram for cheap.
The unexpected twinning of logos and stylistic cues brings to mind Gucci's predilection for parodying bootleg culture — who would've thought that we'd witness authentic shirts printed with both adidas & Gucci branding?
Everything seen in the adidas x Gucci lookbook is available for purchase to My Gucci account holders and adidas CONFIRMED members, including the adidas x Gucci hats gifted at the Oscars and adidas jersey dresses recently worn by a few celebs.
However, some of the "Exquisite Gucci" runway pieces have yet to release, which means that adidas x Gucci is only just getting started.
