Picture this. The scene opens in silence. The frame lingers. Then a voice rises, unmistakable, grounded, powerful. It belongs to Samuel L. Jackson. Actor, icon, cultural force. He doesn’t just speak, he sets the stage.

In “Pyramids,” a new cinematic teaser from adidas Originals, Jackson introduces a story shaped by time, impact, and evolution. It’s the beginning of a new chapter in the legacy of the adidas Superstar, a journey that continues to influence culture across generations.

The Superstar first launched in 1969 to support athletes on the basketball court. It was the first low-top basketball shoe made with an all-leather upper, paired with a rubber shell toe for added protection. That design gave players both performance and presence, built for movement and crafted for durability.

But the Superstar didn’t stay on the court for long. By the 1980s, it was everywhere, on city streets, in music videos, in magazines. Run-D.M.C. gave it global visibility, performing in their Superstars with no laces, turning the sneaker into a bold statement of self-expression. Their anthem “My adidas” helped connect sport, music, and fashion in a way that hadn’t been done before. The Superstar became part of the culture, worn by people who used style to tell stories and identity to build communities. 

Now, adidas Originals enters a new era. And at its center stands Samuel L. Jackson—a household name with a voice that carries weight and commands attention. His greatness stretches across film, storytelling, and cultural change. He’s more than a beloved actor; he's a cultural pillar with a vision that lends itself to the future without forgetting the past. 

In this teaser, Jackson does more than narrate. He becomes a living thread connecting generations and eras. With every spoken line, the tenured orator brings new energy to the Superstar, reminding us that legacy is active, alive, and constantly evolving. 

This is only the beginning, though. In the coming weeks, adidas Originals will introduce a multigenerational cast of cultural leaders—artists, innovators, and changemakers—exploring what it means to be an Original by today’s standards. Each voice adds a layer to the narrative and expands on the very heart of the adidas mission: to shape culture and create lasting moments.

The Superstar continues to walk through history, donned by those who create it. With this opening chapter, the story is in motion and only ramping up. A new era begins now.