Key Features: The sneaker features a cream suede and white mesh upper with hits of color coming in the form of sporty blue and citron green accents. Adsum branding replaces the Reebok branding on the tongue and heel.
Release Date: February 28
Editor’s Notes: After a successful New Balancecollaboration, Brooklyn-based Adsum has turned its attention to Reebok’s Pyro sneaker. The Adsum x Reebok Pyro will be part of the former’s SS19 collection and plays on the same theme as the apparel, taking inspiration from high-performance yacht racing.
The collection is born out of an appreciation for the skill and precision the technical outdoor sport demands. Radiant saturated colors such as hi-vis yellow, orange, and bright blue are set against a more muted white and grey upper.
Retro runners, specifically ’90s-inspired kicks, are back in the spotlight thanks to a concerted effort by brands to reach back into their archives and relaunch some forgotten favorites. The Pyro is such a sneaker, making its debut back in 1992. The silhouette was actually relaunched in 2016, however, it failed to catch up, perhaps a little too early to ride the wave of retro runners we’re seeing now.
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