From generating tracks that––almost––mimic your favorite chart-topping artists to reimagining tech industry arbiters as runway superstars, AI’s range of imaginative and resourceful functions have captivated the masses, with iconic brands like Coca-Cola paying attention. 

Joining in on the fun as a way to further explore the boundaries of artificial intelligence, the famed beverage brand wants everyone to try their hand at the advanced technology during the most wonderful time of the year. Building on its AI initiatives and leveraging the Create Real Magic™ platform, a special interface that blends features of GPT-4 and DALL-E 2, Coca-Cola went deep into the archives to unearth some of its classic imagery for anyone to produce one-of-a-kind holiday cards, and it seems to be already catching on. 

Tired of the regular ole greeting cards of Christmas past, creatives Brian Boyages, Cameron Galley, and NotDerrian decided to take advantage of the unique platform to spread a little bit of holiday cheer this year. Pulling from a catalog that includes Coca-Cola’s cherished depictions of Santa Claus and the much-loved polar bear, each approached the design from compelling angles, producing personal pieces that showcase the versatility of the AI tools created exclusively for Coca-Cola. 

“I wanted to create something that envisioned the holidays through a modern and sleek design lens.” Boyages shares when asked about his creative method. “Honestly, using the generator was a very seamless experience, and I was impressed with how specifically tailored the program is to Coca-Cola iconography. It made it easy to bring my idea to life.” 

Accompanying Boyages, both Galley and NotDerrian expressed their delight with the whole process, noting the ease with which Coca-Cola’s platform lends itself to developing tailored designs. Recounting his experience, NotDerrian says, “With its pre-made styles, subject, and scene options, (Coca-Cola’s AI-generator) was surprisingly accessible and helped me quickly translate my idea into a full-blown holiday card.” Echoing the sentiment from his contemporaries, Galley adds: “After a few rounds of testing combinations, I found my favorite setup. Eventually, I was able to customize the prompt to create a piece that felt completely unique to my style.”

Now it’s your turn to add a little AI to the holidays this year. Head over to CreateRealMagic.com and try your hand at creating a special Coca-Cola-themed card and take this year’s season’s greetings to the next level. 

Learn more at createrealmagic.com.