Here's What's Happening on Air Max Day 2022
Brand: Nike
Model: Air Max 1 "Blueprint", "La Ville Lumière", "Premium"
Release Date: March 26
Price: $160
Buy: Nike SNKRS app
Editor’s Notes: Air Max Day 2022 (more like Air Max Yay) is right around the corner for the checks-over-stripes die-hards, ready to flex their Air soles and cop (or at least, try to) three exclusive Air Max 1 sneakers in honor of the day.
The Air Max 1 "Blueprint," "La Ville Lumière," and "Premium" sum up 2022's Air Max Day drops for North America, Europe, Asia Pacific and Latin America, respectively.
Though each sneaker possesses its own unique region-specific details and color schemes, they all emphasize the Air Max 1's global impact as a "worldwide phenomenon," as Nike puts it.
Concepts also joins the Air Max Day fun, dropping its third Air Max 1 SP collab on March 26.
Dubbed "Far Out", the newest drop features elements of the brand's "Heavy" and "Mellow" AM1 collabs as a final hoorah in celebration of the famed Nike model.
Some retailers like A Ma Maniére, Undefeated, and Kith celebrate Air Max Day a little differently from others (but in a good way), joining Nike's Give Fresh Air campaign, an initiative to give back to local communities.
Starting on March 26, size? will accept donations of customers' unwanted sneakers (Air Maxes included, of course), which will then be cleaned inside-out by Crep Protect.
From there, size? will donate the sneakers to The Wellspring charity, which will gift the shoes to its homeless community.
For every pair of Air Max kicks donated, size? will also contribute 50 GBP to The Wellspring organization.
The Air Max 1 as this year's Air Max Day star? It sounds perfect if you ask me.
After all, there wouldn't be an Air Max Day without the Air Max 1. Hello, it's Swoosh's first-ever model to present the Air Max technology via visible cushioning.
Not to mention, March 26 is the classic sneaker's birthday, with 2022 marking its 35th anniversary since its introduction in 1987.
The upcoming Air Max 1s kindly remind you of their special day, with "3.26" on the tongue and chain charms — it's like that friend who drops endless hints that it's their birthday (we all know that person).
Let's also not forget that the Air Max 1 witnessed renewed popularity as of late, churning out immensely successful drops with Patta, CLOT, and its summer beverage-inspired pack.
Though the annual celebratory occasion is just a few days away, some are already in Air Max Day mode with pre-birthday festivities.
Japan honed in on the hype with a sick 3D OOH campaign on the Cross Shinjuku building, highlighting the Air Max 1's journey by looking at past releases like the "Anniversary" and Concepts' "Mellow" drops.
So, how are you celebrating Air Max Day 2022? Will you cop this year's AM1 exclusives? Flex your Air Max rotation? Or watch Japan's 3D Nike ad on a continuous loop? I mean, they all qualify as proper Air Max Day etiquette.
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