Brand: Nike

Model: Air Max 1 "Blueprint", "La Ville Lumière", "Premium"

Release Date: March 26

Price: $160

Buy: Nike SNKRS app

Editor’s Notes: Air Max Day 2022 (more like Air Max Yay) is right around the corner for the checks-over-stripes die-hards, ready to flex their Air soles and cop (or at least, try to) three exclusive Air Max 1 sneakers in honor of the day.

Your Highsnobiety privacy settings have blocked this Instagram post.

The Air Max 1 "Blueprint," "La Ville Lumière," and "Premium" sum up 2022's Air Max Day drops for North America, Europe, Asia Pacific and Latin America, respectively.

Though each sneaker possesses its own unique region-specific details and color schemes, they all emphasize the Air Max 1's global impact as a "worldwide phenomenon," as Nike puts it.

Your Highsnobiety privacy settings have blocked this Instagram post.

Concepts also joins the Air Max Day fun, dropping its third Air Max 1 SP collab on March 26.

Dubbed "Far Out", the newest drop features elements of the brand's "Heavy" and "Mellow" AM1 collabs as a final hoorah in celebration of the famed Nike model.

Your Highsnobiety privacy settings have blocked this Instagram post.

Some retailers like A Ma Maniére, Undefeated, and Kith celebrate Air Max Day a little differently from others (but in a good way), joining Nike's Give Fresh Air campaign, an initiative to give back to local communities.

Starting on March 26, size? will accept donations of customers' unwanted sneakers (Air Maxes included, of course), which will then be cleaned inside-out by Crep Protect.

From there, size? will donate the sneakers to The Wellspring charity, which will gift the shoes to its homeless community.

For every pair of Air Max kicks donated, size? will also contribute 50 GBP to The Wellspring organization.

Your Highsnobiety privacy settings have blocked this Instagram post.

The Air Max 1 as this year's Air Max Day star? It sounds perfect if you ask me.

After all, there wouldn't be an Air Max Day without the Air Max 1. Hello, it's Swoosh's first-ever model to present the Air Max technology via visible cushioning.

Not to mention, March 26 is the classic sneaker's birthday, with 2022 marking its 35th anniversary since its introduction in 1987.

Your Highsnobiety privacy settings have blocked this Instagram post.

The upcoming Air Max 1s kindly remind you of their special day, with "3.26" on the tongue and chain charms — it's like that friend who drops endless hints that it's their birthday (we all know that person).

Let's also not forget that the Air Max 1 witnessed renewed popularity as of late, churning out immensely successful drops with Patta, CLOT, and its summer beverage-inspired pack.

Though the annual celebratory occasion is just a few days away, some are already in Air Max Day mode with pre-birthday festivities.

Japan honed in on the hype with a sick 3D OOH campaign on the Cross Shinjuku building, highlighting the Air Max 1's journey by looking at past releases like the "Anniversary" and Concepts' "Mellow" drops.

Your Highsnobiety privacy settings have blocked this YouTube video.

So, how are you celebrating Air Max Day 2022? Will you cop this year's AM1 exclusives? Flex your Air Max rotation? Or watch Japan's 3D Nike ad on a continuous loop? I mean, they all qualify as proper Air Max Day etiquette.

To stay updated on everything happening in the sneaker world, follow @highsnobietysneakers on Instagram, check our sneaker release date calendar, and subscribe to our sneaker chatbot on Facebook to receive lightning-quick updates to your inbox.

We Recommend
  • basketball shoes
    The Best Basketball Shoes of the 2022-23 Season
    • Sneakers
  • Image on Highsnobiety
    A-COLD-WALL*'s Air Max Plus Three-Pack Is Maximum Minimalism
    • Sneakers
  • Image on Highsnobiety
    The Best Retro Basketball Shoes to Shop Now
    • Sneakers
  • mm6 castlerock
    Is That a Pair of Cooked Air Max 95s, Margiela?
    • Sneakers
  • Air Max Terrascape 97
    The Nike Air Max Terrascape 97 Is One of the Best Colorways Yet
    • Sneakers
  • Image on Highsnobiety
What To Read Next
  • Travis Scott wears his collaborative Cactus Jack x Audemars Piguet watch
    Cactus Jack x Audemars Piguet Proves Travis Scott's Midas Touch
    • Style
  • Kanye West & wife Bianca Censori seen holding hands. Ye is wearing a black leather top, leggings & MMA shoes, Bianca is wearing a black sportsbra, grey leggings, and kitten heels
    Bound 2: Kanye & Wife Bianca Kissed & Made Up
    • Culture
  • Fossil
    Fossil Presents: Monique Billings Is Made For This
    • Style
    • sponsored
  • Fear of God Jerry Lorenzo wears a black coat and gold jewelry in front of a red backdrop
    Jerry Lorenzo on Fear of God's Long-Awaited adidas Line
    • Style
  • District Vision x New Balance FW23.
    EXCLUSIVE: District Vision Made New Balance’s Tastiest Trail Shoes Yet
    • Sneakers
  • Vans Tokyo Design Collective's first drop, including GORE-TEX Sk8-Hi sneakers and technical clothes
    Japanese Designers Are Making Vans' Clothes Cool
    • Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.