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Sneaker marketplace GOAT announces its first foray into print with Greatest magazine.

Covered by Fear of God’s Jerry Lorenzo, the inaugural issue features in-depth conversations with Reddit’s Alexis Ohanian, Jason Markk, Dominic “The Shoe Surgeon” Chambrone, Ja Tecson, Mateo Berry, Janae Roubleau, Juice Gee (UK), and more. Sen Sugano, VP of Marketing at GOAT noted, “When we came up with the concept of a magazine, it wasn’t necessarily about sneakers, but the unique stories behind the individuals who wear them.” The magazine is offered through select retailers in Tokyo (GR8, monkey time), Los Angeles (UNION, Commonwealth, Jason Markk), Boston (CONCEPTS), New York (CONCEPTS, Patron of the New), Philadelphia (UBIQ), and Miami (UNKNWN).

Below is a snippet of Greatest‘s conversation with Reddit’s Alexis Ohanian.

On Air Jordan 1s…

“The Jordan 1 design is a staple. It is classic. It is so rare in design to have things that last decades and still look amazing and still inspire and still just…work. I’ve never really wavered from that. I’ll grab another pair of shoes here and there, but the Jordan 1s are defnitely my favorites and they’re just great. I think that’s the reason all of this got started is because so many kids, a whole generation was inspired by them, and probably ended up being the designers and collectors today.”

On Snoo, the Reddit alien…

“I’ve seen so many tatoos of Snoo! As an artist, this sort of thing is supremely validating. I still doodle from time to time, but I don’t carry around a sketchbook. I think I should. I’m going to start doing that now thanks to you.”


“If I know I’m going to be doing something purely for pleasure and I’m just hanging out, and I just need something that’s going to get beat to hell, there’s always a pair of Onitsuka Tigers that I just love. There are a billion colors and they’re just easy, comfortable shoes, but then there’s a bunch of stuff in between – a lot of adidas and Creative Recreation – but the Jordans are the serious business shoes.”

On the sentimental value of sneakers…

“I am an investor at GOAT, but I will get a pair of shoes around big life events, so that I can now forever attach a shoe to that life event. Like, I have a pair of Jordans that I bought when I proposed. I have a pair of shoes, usually Jordans, from every Grand Slam that I’ve been to. If there’s a major life event that’s happening, I usually have a pair of shoes that’s attached to it and they have their story. This [points to his Jordan 1 Pinnacle Vachetta Tan sneakers] was my first GOAT pair of shoes and so when I wear the shoe, it’s not that I only really love this thing, and it looks good, and it feels good, it’s also a story.”

On finding sneakers for his fiancée, Serena Williams…

“Serena [Williams, Ohanian’s fiancée] has a pair of these really ’90s Jordans that she has kept for a long time. These shoes have been through everything. They have paint splatters on them, they’ve got a rich history – and she still wears them all the time. I was spending a lot of time trying to find a deadstock version of those shoes in her size. I haven’t given up yet, they’re on my Want list on GOAT…”

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  • Photography: GOAT/Greatest

Vancouver-born, Berlin-based writer, photographer and editor with a steady hand on the keyboard.

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