Highsnobiety
Selfridges

Two years after opening a AWGE bodega pop-up for just ten days, A$AP Rocky's brand finally has a permanent space. Set inside Selfridges' Men's Designer Room, the space recreates Harlem with 3D miniatures set behind the product— including key locations and memories from Rocky's life, as well as NYC staples like barber shops and taxi cabs.

The store is open now and features 40 products developed in conjunction with Selfridges, including short and long sleeve tees, hats, and sweatshirts. Rocky's signature Babushka Boi look even has its own knit doll and tote bag. There is also an exclusive collection with frequent AWGE's frequent collaborator Needles.

"Rocky has been a brilliant and longstanding collaborator and friend of Selfridges," Bosse Myhr, Selfridges director of menswear, said in a press release. "We are all so excited to be bringing the AWGE vision – both for product and environment – to the Designer Street Room as a major anchor to the space, and one that will inform how we think about physical retail in the future."

The AWGE space is open now. Pricing for the merch will range from $123 for select T-shirts to $381 for the doll.

On this week's episode of The Dropcast, we are joined by Atlanta's Reese Laflare a.k.a. Lil Skate who's making his mark in the rap game after a career as a pro-skater.

We Recommend
  • Inside A$AP Rocky's Debut Fashion Show, Where Everyone Dressed Like A$AP Rocky
    • Style
  • What Is AWGE, the A$AP Mob’s Mysterious Creative Collective?
    • Art & Design
  • Hey Dad, Can I Borrow Your Jorts This Summer?
    • Style
  • Deep Breaths for A$AP Rocky's First-Ever PUMA Sneaker Collab
    • Sneakers
  • A$AP Rocky's Uniform, Including 4-Layer Underwear, Is Now $1,000 Merch
    • Style
What To Read Next
  • Nike's Incredible Breakdancing Shoe Breaks Into the Sneaker Game
    • Sneakers
  • Nike's Dynamic Air Max Sneakers Are Running Wild
    • Sneakers
  • Nike's Book 1 Sneaker Is Now Even More Delicious
    • Sneakers
  • Birkenstock's Debut Paris Store Is Here to Deliver More Than Trusty Birks (EXCLUSIVE)
    • Style
  • Sabrina Carpenter Is Gen Z’s Queen of Celebrity Fragrance
    • Beauty
  • 31 Italian Clothing Brands Every Highsnobiety Reader Should Know & Where to Buy Them
    • Style

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.