Two years after opening a AWGE bodega pop-up for just ten days, A$AP Rocky‘s brand finally has a permanent space. Set inside Selfridges‘ Men’s Designer Room, the space recreates Harlem with 3D miniatures set behind the product— including key locations and memories from Rocky’s life, as well as NYC staples like barber shops and taxi cabs.
The store is open now and features 40 products developed in conjunction with Selfridges, including short and long sleeve tees, hats, and sweatshirts. Rocky’s signature Babushka Boi look even has its own knit doll and tote bag. There is also an exclusive collection with frequent AWGE‘s frequent collaborator Needles.
“Rocky has been a brilliant and longstanding collaborator and friend of Selfridges,” Bosse Myhr, Selfridges director of menswear, said in a press release. “We are all so excited to be bringing the AWGE vision – both for product and environment – to the Designer Street Room as a major anchor to the space, and one that will inform how we think about physical retail in the future.”
The AWGE space is open now. Pricing for the merch will range from $123 for select T-shirts to $381 for the doll.
On this week’s episode of The Dropcast, we are joined by Atlanta’s Reese Laflare a.k.a. Lil Skate who’s making his mark in the rap game after a career as a pro-skater.