Double Tap to Zoom

Atari is getting into the hospitality business by opening a series of video game-themed hotels across the United States. The company made the announcement this week, detailing a partnership with real estate developer True North Studio and Phoenix-based GSD group.

The first Atari hotel will be located in Phoenix, Arizona, as construction is scheduled to begin in mid-2020. Additional hotels are slated for Austin, Chicago, Denver, Las Vegas, San Francisco, San Jose, and Seattle.

Atari says the video game-themed hotels will serve as a destination for both families and business travelers. Locations will be outfitted with meeting rooms, co-working areas, restaurants, bars, a movie theater, gym, and bakery. They will also include designated spaces for gaming, with VR and AR games, as well as venues for e-sports events.

The company reveals that it has received a $600,000 advance for its licensing deal, and it will retain five percent of hotel revenue. The first location will be in close proximity to Steve Wozniak’s Woz U university campus in Arizona.

We Recommend
  • Get in the Zone with Nike's Mind001 and Zalando
  • Winter By SOREL: Caribou Boots, Coffee Cups, and the Coolest Truck in Town
  • All Highs, No Comedowns: The Runner's Gift Guide
  • Gifts to Give the Minimalist
What To Read Next
  • New Balance's Ribbon-Cut Dad Shoe Is Too Whimsical for Words
  • The Most Memorable Venue of Paris Fashion Week? Someone's Apartment (EXCLUSIVE)
  • adidas' Collapsed Samba Sneaker Is Basically a Super-Flat Mule
  • Nike's Flyest Running Shoe Knows That Running Is Mental
  • Vans' Squat New Skate Shoe Symbolizes a Fresh (and Fat) Era
  • Nike's Ghostly Zipped-Up Air Max 95 Is Scary Good