Double Tap to Zoom

Atari is getting into the hospitality business by opening a series of video game-themed hotels across the United States. The company made the announcement this week, detailing a partnership with real estate developer True North Studio and Phoenix-based GSD group.

The first Atari hotel will be located in Phoenix, Arizona, as construction is scheduled to begin in mid-2020. Additional hotels are slated for Austin, Chicago, Denver, Las Vegas, San Francisco, San Jose, and Seattle.

Atari says the video game-themed hotels will serve as a destination for both families and business travelers. Locations will be outfitted with meeting rooms, co-working areas, restaurants, bars, a movie theater, gym, and bakery. They will also include designated spaces for gaming, with VR and AR games, as well as venues for e-sports events.

The company reveals that it has received a $600,000 advance for its licensing deal, and it will retain five percent of hotel revenue. The first location will be in close proximity to Steve Wozniak’s Woz U university campus in Arizona.

We Recommend
  • Say Hola To OTZ LAB
  • Soundboks Mix and the Quest to Amplify Everyday Life
  • This Is the Formula 1 Grade Mercedes of E-Bikes. No, Seriously
  • Odlo Is Built for Cold Days Not Just Cool Fits
What To Read Next
  • New Balance's Crisp White Thrasher Is Too Clean for the Skate Park
  • This Japan-Exclusive adidas Might Be the Year’s Cleanest Sneaker
  • adidas’ Pretty Samba Mary Jane Enters Its Fine Wine Era
  • This Tangerine-Flavored New Balance Dad Shoe Is an Undercover Trail Sneaker
  • Nike’s Dark Air Max Is Basically a Race Car for Feet
  • Nike’s Quirky Silver-Coated Clog Is Weirdly Clean