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Atari Is Opening Video Game-Themed Hotels Across the US

in LifestyleWords By Jonathan Sawyer

Atari is getting into the hospitality business by opening a series of video game-themed hotels across the United States. The company made the announcement this week, detailing a partnership with real estate developer True North Studio and Phoenix-based GSD group.

The first Atari hotel will be located in Phoenix, Arizona, as construction is scheduled to begin in mid-2020. Additional hotels are slated for Austin, Chicago, Denver, Las Vegas, San Francisco, San Jose, and Seattle.

Atari says the video game-themed hotels will serve as a destination for both families and business travelers. Locations will be outfitted with meeting rooms, co-working areas, restaurants, bars, a movie theater, gym, and bakery. They will also include designated spaces for gaming, with VR and AR games, as well as venues for e-sports events.

The company reveals that it has received a $600,000 advance for its licensing deal, and it will retain five percent of hotel revenue. The first location will be in close proximity to Steve Wozniak’s Woz U university campus in Arizona.

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