Highsnobiety
Double Tap to Zoom

Dull and gloomy winter days call for color. And we're not talking color as in your cold-filled, red nose. We're talking wardrobe additions. And what better way to cheer up the season, and yourself, than with some flowery goods? At SS20 shows last year, a range of brands went hard on the floral. Nowhere was this more present than in the Jacquemus SS20 display in Provence, France. Against the backdrop of purple-flowered fields, we were presented with a collection that made us briefly forget the ensuing wait for these pieces to drop, not to mention the long and cold winter that stood in the way.

But finally, some of the most-anticipated SS20 collections, including Jacquemus' colorful line, have landed at some of the online fashion retailers we know and love, such as Browns and Farfetch.

More standout shirts from SS20 collections come courtesy of Prada, Palm Angels, and BODE. For those looking for floral accessories, meanwhile, we've hand-picked colorful sidepieces by the likes of Gucci.

Shop some of the best new floral clothing and accessories for men below.

Shirts

Accessories

Image on Highsnobiety
JacquemusFloral Print Socks
$38
Buy at Farfetch
Image on Highsnobiety
GucciTie
£145
Buy at Farfetch UK

Our designated Selects section features products that we love and want to share with you. Highsnobiety has affiliate marketing partnerships, which means we may receive a commission from your purchase.

We Recommend
  • The Best Luxury Sneakers to Buy Right Now
  • These Shiny Accessories are Here to Brighten Up Your 'Fits
  • Fear & Loafing: Our Favorite Loafers
  • 18 Best Dutch Clothing Brands Every Highsnobiety Reader Should Know In 2025
  • The Japanese Clothing Brands Every Highsnobiety Reader Should Know & Where to Buy Them
What To Read Next
  • How to Make an Iconic Nike Air Max Better? Go Premium
  • The "Chanel" Vans Sneaker Gets Better
  • A Pleasant Patchwork Spin on adidas’ Mega-Classic Superstar
  • In “Hyper Crimson,” Nike’s Flamin' Air Max Sneaker Cranks up the Heat
  • Bags That Put the “Fun” in Function
  • Rolex Would Never Approve This Watch — That's What Makes It Great