Smartwatches are the ultimate tech accessory. Aside from their obvious time-telling abilities, they also track your daily exercise, update you with important email and text notifications, and even let you pay for things without ever having to reach for your wallet.

What’s more, as the tech has developed, so too have the styles, with increasingly fashion-friendly straps and colors to choose from than ever and input from brands previously disassociated with this kind of watch. What this means is that the horology snobs rarely seen without some Rolex or Tag Heuer wrist bling will soon be buying into smartwatches too.

Popularized by Apple, the Silicon Valley tech giant is still leading the way with its offerings, boasting its own futuristic devices, sportier partnerships with Nike and higher-end models in collaboration with Hermès. That said, equally clever options come from the likes of Fit Bit, Sony, and Ticwatch.

With such a variety of features, you’ll be copping a lot more watch for your buck considering the hefty pricetags of the luxury timepiece industry, with prices starting from as little as $75. Take a closer look at all our the best on the market below.

Series 3 Watch 42MM



Series 3 (GPS + Cellular) 42MM

Apple x Nike


Charge 2 Heart Rate + Fitness Wristband

Fit Bit



Apple x Hermès


Versa Watch

Fit Bit





Smart Band



If you’re looking for a more classic timepiece, peep our selection of the best Gucci watches.

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Shopping Writer
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