For the second drop of its Spring 2022 collection, Billionaire Boys Club EU enlists South London's Grammy Award-winning producer Venna to front the visuals.

Billionaire Boys Club's deep roots and intimate connections with the global music scene are impossible to overlook. From the beginning, Pharrell's presence and its proximity to the Ice Cream brand have maintained this alignment, which has only grown in strength over the years.

For the EU, this has become an important part of the brand's evolution, as a new generation of talent shifts the soundscape while keeping this relationship alive.

For the second drop of Spring 2022, BBC EU looks to South London to spotlight Venna – an award-winning producer and saxophonist recognized for his work with J Hus, Wizkid, Burna Boy, 6lack, and plenty more.

Discussing the crossover of style and music at the brand, Ross Westland Creative Director of BBC & ICECREAM EU said: "The brand is deep-rooted in music. When I became CD of BBC/IC EU, it was an opportunity to work with artists and producers who inspire us to continue to evolve the brand - it’s a symbiotic & direct relationship, very organic & real. We want to use the brand as a platform to help push through talent. Music is so important to me personally. I want to give back as much as possible & even introduce our tastes where possible. There are too many amazing talents that are slept on."

Spring 2022 is packed to the brim with pieces core to the brand's DNA like graphic sweats and tees and is bolstered with statement pieces like a technical parka with a removable hood, black suede trackset, and a varsity jacket decorated with the iconic Astro character.

Billionaire Boys Club Spring 2022 Drop 2 is available to shop online now.

What To Read Next

  • Image on Highsnobiety

    Giving Tanks for Prada's $1,000 Top

    Style
  • Image on Highsnobiety

    Join the LV Club, Get a Varsity Jacket (& Varsity Jacket Keychain)

    Style
  • Image on Highsnobiety

    There's More Where BLACKPINK x adidas Came From

    Style
  • Image on Highsnobiety

    No One Gets a Goyard Collab Except Snoopy

    Style
  • Image on Highsnobiety

    Thanks to Julia Fox, Hanes' Tank Top Got an $80 Makeover

    Style
  • Image on Highsnobiety

    Nike's Panda Dunks Said "Reverse, Reverse"

    Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.