I noticed a pattern during the past few weeks of the Fall/Winter 2023 presentations. And it wasn't that these presentations were getting wilder by the season (knife dress, anyone?). Instead, Coi Leray was everywhere.
She was at Diesel, where she posed next to that towering condom mountain while outfitted in the label's denim. At Mowalola FW23, it was hard to miss the "Players" artist who wore a bright pink wig while cheesing in the front row.
At Chet Lo and JW Anderson, there she was again. GCDS? Yep. Moschino? Uh-huh, Coi was there, wearing an insanely cute set with an allover animation print, might I add.
Indeed, the musician scored invites to arguably the biggest presentations of the season, delivering endless style moments — and judging by her recaps on Instagram — having an absolute blast simultaneously.
Nothing says "mood" — or even her phrase "big purr" — like Coi throwing her hands in the air while wearing JW Anderson's dolphin top.
Leaving a mark during fashion week is not entirely new for Coi, either. See, September 2022's New York Fashion saw a lot of musician at buzzy shows like Luar, Coach, and Marni, to name a few.
Then, there was her appearance at January's Saint Laurent show, of which she took over Highsnobiety's Instagram in a stunning, super-see-through dress matched with a sleek bob cut.
Despite the internet constantly body shaming her or speaking negatively about her music career, Coi remains, well, Coi: fun and unapologetic with a criminally underrated cool style.
If Coi likes it, she wears it (very well, at that). From wildly good headwear to the tiniest of mini skirts to those MSCHF boots, the self-proclaimed "Big Trend Setter" has a knack for making the weirdest and riskiest pieces look effortlessly good.
And you can thank her stylist Matthew Mazur, better known as Mazurbate (cheeky). After all, it's not uncommon for Mazur to linkup with the industry's it girls, as the stylist-slash-DJ previously worked with Ice Spice, Julia Fox, and Lourdes Leon.
All in all, who can blame the fashion houses for wanting such a fly, carefree presence established front and center at their seasonal presentations? Not me. More Coi, please and thank you.
As Paris rolls around to close out another eventful fashion month, I hope the rapper gifts us with more FROW serves. If not, until next fashion month — or Coi Leray season, in this case.
