Highsnobiety

For many around the world, anime, the traditional Japanese animation style, is a gateway into a dynamic and ever-evolving expression of community that spans across generations and cultures. 

In honor of its pervasive influence, Crunchyroll, the ultimate home for anime, teamed up with London-based musician Che Lingo to highlight the popular genre as it continues to rise within the mainstream.

Prepping for its next season, which will feature new additions to its expansive catalog, Crunchyroll and Che Lingo created a statement song tailored for its Fall Season trailer, mixing melodies and languages to create an epic story fit for its own series.

Eliza Adedeji, Eliza Adedeji

As a landmark collaboration, the dynamic artist looks to his deep anime background as inspiration for the thrilling track.

Matching his precise flow to the intricate musical production, Che Lingo and team manifest 'LIFETIME’, a song that follows the same path as the hero’s journey–– dark and arduous at times but ultimately triumphant and rewarding. 

Tapping his expansive network of talented artists and musicians, like Japanese Musician MIKU NAKAMURA (Cö shu Nie), Che Lingo worked tirelessly with Crunchyroll to manufacture something that not only feels larger than life but also touches so many points within culture.

"Writing and composing ‘LIFETIME’ for Crunchyroll is a historic moment in both our respective timelines," shares Che Lingo. "It’s a unique collaboration and the first of its kind, so I’m grateful to help move the needle in so many ways, especially as an independent artist."

Your Highsnobiety privacy settings have blocked this YouTube video.

As seen through its partnership with Che Lingo, Crunchyroll continuously seeks to promote and cultivate an even deeper love for the animated art form that has seen its loyal base of diehards grow exponentially year after year. 

Offering popular titles like One Piece and Jujutsu Kaisen to emerging series like Shangri-La Frontier and Frieren: Beyond Journey’s End, Crunchyroll is perfect for any level of anime admirer, from casuals looking to discover new favorites to aficionados binge-watching their favorite series for the fifth time.

Crunchyroll

Being a lifelong anime fan himself, Che Lingo embraced the opportunity to give his own creative offering to a community that has provided him with so much.

Growing up in a difficult environment, the burgeoning musician turned the lessons he learned from watching his favorite heroes into an authentic sense of purpose and motivation to take the world head-on.



“Anime inspires so much freedom, and we were able to exercise that creatively to show a genuine connection between anime, music, and story-telling, manifesting in a moment we can all celebrate,” shares an emotional Che Lingo. “I hope the sentiment lasts as long as the title suggests.” 

Your Highsnobiety privacy settings have blocked this YouTube video.

Through its diverse range of stories and adventures, the medium empowers those who engage with it, shedding tired stereotypes to create something bigger than early-morning cartoons. As we move into this new season, Crunchyroll and Che Lingo continue to champion this message through a unique partnership that showcases anime’s enduring impact on culture. 

Learn more on Crunchyroll.com and listen to 'LIFETIME' by Che Lingo here.

  • Photography@ElizaDoingLil
  • Lighting@robbie_ewing
  • Art Direction@ayothe29th & @tennybanks
  • Lead Stylist@nanaesi._
  • Styling Assistants@fantasiazul & @tennybanks
  • BTS@finx.y & @leoniebelle_
  • Designer@lauren_broxton
We Recommend
  • The Best Basketball Shoes of the 2023-24 Season
    • Sneakers
  • How to Get the It Girl Look in Charli XCX's New '360' Music Video
    • Culture
  • Nike's New Golf Shoes Hole-In-One'd This Year's Season Kick-Off
    • Style
  • This Season Is All About the Velcro Sneaker
    • Sneakers
  • It’s Quite Simple, All Blu DeTiger Ever Wants Is…Everything
    • Culture
  • This Season, Carhartt WIP Has Created a New Vibe
    • Style
What To Read Next
  • SEEKINGS Makes the Case for Nostalgia
    • Style
  • Nike's Low-Rise Uptempo Sneaker Cleans Up Well on Its Own
    • Sneakers
  • Stüssy Took Nike's Most Elderly Sneaker from Great to Gold
    • Sneakers
  • Online Ceramics’ New Era Begins With BornXRaised
    • Style
  • A Ma Maniére's Jordans Are Even Better the Second Time Around
    • Sneakers
  • Reebok's NASA "Space Shoes" Go Extremely Hard
    • Sneakers