Highsnobiety
OVO

A dull moment in Drake’s world? Nah, never. When you’re the biggest artist on the planet, life tends to stay busy, especially when you’re juggling music with sporting endeavors, big spending, and two style imprints in NOCTA and OVO.

Fancying himself somewhat of an athlete, Drizzy keeps proximity to sport in one way or another at almost all times, and the launch of a new OVO x NFL collection certainly comes as no exception.

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Although October’s Very Own has kept an extensive collaborative catalog that includes everyone from Canada Goose to BAPE, its SS23 link-up with the NFL is a first.

This officially licensed capsule is one of the most extensive delivered (collaboration-wise) that OVO has put together, with pieces tailored to some of the biggest teams in the league, including the Dallas Cowboys, San Francisco 49ers, New York Giants, Miami Dolphins, Los Angeles Rams, and Las Vegas Raiders.

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In ensuring that this debut co-created capsule packs a punch, Drake and the OVO clan have recruited Lil Wayne and Benny the Butcher to represent the Green Bay Packers and Buffalo Bills, respectively.

Set to touch down across OVO’s global flagship stores and online at OVO and the NFL, the collection will deliver a series of co-branded varsity jackets in their respective team colors, as well as a selection of t-shirts, hoodies, and accessories.

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Gauging social media reactions, this looks to be a sellout event as fans of each team and OVO alike clammer to secure some merch. Good hunting!

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