Leading eyewear brand Etnia Barcelona is back with a fresh campaign and an even fresher range of sunglasses and frames.
The brand stays true to its “Anartist” philosophy with a photographic mini-series and preview of next year’s BeAnartist 2 campaign. The teaser includes three photographic portraits inspired by classical works of art and brought to life by Barcelona-based photographer Biel Capllonch.
For this series, Etnia Barcelona once again looks to iconic artworks for inspiration and Capllonch recreates famous portraits such as Sandro Boticelli’s Portrait of a Man with a Medal of Cosimo the Elder and Raphael’s Young Woman with a Unicorn — each with a contemporary spin.
The portraiture series coincides with the release of a whopping 60 new models which are being added to Etnia Barcelona’s Vintage and Originals collections (Vintage is for fans of classic shapes and Originals is for purists). As ever, the brand has something to suit everyone’s taste and each model demonstrates its signature design style.
The release of 30 prescription frames and 30 sunglasses includes oversized retro styles, ‘70s inspired models, new light-colored mineral lenses, a broad selection of contemporary frame colors and much more. The best part is that this is only a teaser of what’s to come next year as the brand continues its work with photographer and “anartist" Biel Capllonch.
Check out the collection at Etnia Barcelona’s glorious 7-floor flagship store, if possible, not only are the store, its displays and its collections beautiful, but it has a rooftop terrace where you can try before you buy. And if you’re not in Barcelona, then visit one of many retailers around the world or hit up the online store. Keep up to date with all the latest from the brand on its Instagram page.
