Brand: Fendi Summer Vertigo in collaboration with Sarah Coleman
Season: Summer 2021
Key Pieces: The Peekaboo X-Tote, Baguette 1997, transformable jacket and cargo pants, fisherman’s vest, rain poncho, and the Polaroid 600 Instant Camera.
Release Date: May 2021
Buy: fendi.com and Fendi boutiques worldwide
After Fendi commissioned New York-based visual artist Sarah Coleman last November to reinterpret its Miami Design District boutique using her signature repurposing techniques, she’s now been tapped to collaborate on its Summer 2021 capsule. Known for reupholstering an array of home goods using designers' materials — the Dapper Dan of furniture if you will — Coleman translates this unique approach into a collection spanning everything from eye-catching bags and accessories to ready-to-wear pieces for men and women.
Coleman and Accessories and Menswear Artistic Director Silvia Venturini Fendi worked together to reinterpret the house’s iconic logo through a ‘70s lens, resulting in FF Vertigo — a wavy new motif that’s prominent throughout the capsule. This twist on the classic FF pattern is standard procedure as far as Coleman is concerned, whose disruptive manipulation of designers’ materials is a hallmark of her work.
“My intention for the collection with Fendi was to be very playful and free,” Coleman explained. “Silvia asked me to be ‘disruptive,’ to push the limits and get outside of the box, this gave me a huge amount of inspiration and confidence,” she continued. Bringing the retro vibes full circle, Fendi partnered with Polaroid to offer its vintage OneStep Close-Up 600 instant camera decked out in the FF vertigo print. The point-and-shoot camera that first brought instant photography to the masses in the '80s and '90s will be available at Fendi boutiques this month.
Scroll through the Summer 2021 capsule above and shop the collection at fendi.com.