This Is the NBA's Unexpected New Favorite Brand
There’s been something brewing in the NBA and it’s got nothing to do with basketball. Instead, it’s a label that seems to be doing the rounds, gracing the backs of Steph Curry, Donovan Mitchel, Kyle Lowry, Chris Paul, Danny Green, and many, many more. Our attention was caught by the refined, clean aesthetic that FRAME has mastered.
NBA style has matured in recent years. Gone are the days of obnoxious branding and in-your-face styling; now, we’re more accustomed to tailoring and refined materials. That’s why FRAME is so heavily backed by NBA stars: the brand offers smart comfort, modern classics, and enhanced denim, supplying the players with high-end essentials that fit perfectly and don’t skimp on luxurious quality.
Below, we’ve put together 10 items from FRAME that NBA players have represented heavily. From casual hoodies to cashmere pieces and, of course, the brand’s signature denim.
Shop the NBA's favorite pieces from Frame below.
The Boxy Jean
Where better to kick off our roundup than with denim? It's what the brand is best known for, and with pairs like the Boxy Jeans with Parnell rips, there's no mistaking why. The Boxy fit is our favorite — it's slimmer than wide-leg but retains the stacked hem that we look for.
Graphic Tee
The real test of a brand is how it makes its foundational pieces. FRAME passes the test with flying colors. This graphic tee is cut from pure cotton and features simple detailing to the chest.
Cashmere Hoodie
Few pieces really encapsulate what FRAME stands for like this Cashmere Hoodie. It's unbridled luxury in a completely unassuming package. Is that not the highest form of luxury in the end?
Cashmere Active Shorts
The same goes for this pair of loose-fitting shorts. The effortless cut falls beautifully thanks to the fine cashmere build.
Cargo Leather Jacket
As we enter the colder months, your wardrobe is crying out for a good leather jacket. If you cop one as minimal as the Cargo Leather Jacket, then you'll have it for a lifetime, too.
Warm Textured Overshirt
In the absence of big details and branding, the label looks to textures and color to really make its impact. This overshirt is made of a wool-cashmere blend and features a subtle, tonal patchwork pattern to the reverse.
Layered Double Jacket
We're trying to figure out how this bold piece can be so understated at the same time. The Layered Double Jacket is a denim jacket and bomber jacket fused into one, but its aesthetics are nowhere near as wild as you'd think.
Color Block Sweater
Styling an entire outfit from the brand is an easy game, too. The understated staples like the denim and outerwear will frame (sorry) bolder pieces like this color-blocked oversized knit.
LA Hoodie
Athletes favor function above all else in their style. It's why FRAME's sweats are a go-to for Steph Curry.
Hoodie Sweatshirt
Simple but effective, this black hoodie communicates the overarching message literally: quality over quantity.
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