Denim Can Defy Gravity: G-STAR Taps Olympic Gymnast for Fall
G-STAR just dropped its latest campaign, and it’s nothing short of a game-changer. The brand has teamed up with Olympic pommel horse champ Rhys McClenaghan, and honestly, we’re living for it. The Irish gymnast, fresh off his gold medal win at the Paris Olympics, is flipping the script—literally—by bringing his gravity-defying moves to G-STAR’s Fall ’24 collection.
McClenaghan, who clinched gold in the Paris Olympics’ pommel horse discipline, takes his signature moves to a new stage—this time not in a leotard but in G-STAR's Fall ’24 collection. The campaign is a dynamic display of his pendulum-like movements on the pommel horse, highlighting how denim can move with the body in ways you wouldn’t expect.
Central to the campaign is the introduction of the Bend 3D jeans, a new denim silhouette with a mid-rise and loose fit. Alongside McClenaghan, dancers in the campaign spotlight the new women’s Skater jeans, which bring a high-waisted, loose-fit vibe that’s equal parts street and street-inspired.
This collab is peak G-STAR—always serving up the unexpected, always pushing boundaries. Whether it's teaming up with chess prodigy Magnus Carlsen or now, an Olympic gymnast, G-STAR keeps us on our toes, spotlighting unexpected talent and opening the gates for fashion and other worlds to collide. This campaign? It’s proof that G-STAR knows how to keep things fresh, forward-thinking, and unpredictable.
Shop the collection here.
