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Pitti Uomo, one of the biggest menswear trade shows in the world, showcasing collections bi-annually in Florence since 1972, has announced that Givenchy will be the next edition’s special guest.

On June 12 at Pitti Uomo 96, Givenchy artistic director Clare Waight Keller will build on the brand’s burgeoning menswear division by debuting a standalone menswear collection. The designer made clear her intention to develop Givenchy’s menswear back at Paris Fashion Week, when the house’s covetable men’s collection was shown in an intimate salon presentation setting separate from the house’s womenswear.

Traditionally, Pitti Uomo guest designers are invited to show their brand’s latest collection with a special presentation, such as back in January, when Y/Project delivered a torch-lit evolution of its deconstructed aesthetic at Pitti Uomo 95.

Givenchy FW19’s patent oil slick trench coats, ’70s silhouettes, and streetwear-inspired casual wear have set an exciting precedent for what’s to follow for Givenchy menswear come June. Stay tuned for more details.

 

Words by Max Grobe
Associate Fashion Editor
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