Last month, we partnered up with Barneys on thedrop@barneys, a two-day shopping event that saw the release of 30 exclusive capsule collections from labels like OFF-WHITE, 424, FEAR OF GOD, and more. Shoppers, streetwear fans, and many designers were all in attendance creating a social hub that blurred the lines of streetwear culture and the high-end retail marketplace into one.
Designers including Greg Lauren, Virgil Abloh, Guillermo Andrade, and Heron Preston didn’t just make appearances, but dropped exclusive products and offered activations to give shoppers a chance to interact with their favorite people in fashion and culture. Greg Lauren stole the show on the first of eight floors of the Barneys flagship NYC store with an incredible door-front “drop zone” featuring a huge vintage army tent filled with DIY products exclusive to thedrop.
When he wasn’t hanging out in his tent or giving lectures about the spirit of DIY, Lauren sat down with Highsnobiety’s Jeff Carvalho and Barneys’ Jackie Kim to discuss the inspiration for his women’s collection, creating a custom tote bag with Barneys, resonating with the streetwear audience, and more. Watch the full interview above.
For more exclusive interviews at thedrop@barneys, watch Highsnobitety sit down with Heron Preston.
- Photographer: Thomas Welch