Heineken and Filling Pieces Embody the Spirit of Amsterdam
In Amsterdam, creativity flows along the canals just as easily as the city’s most famous export: an ice-cold Heineken. Now, the Dutch beer giant has joined forces with luxury clothing brand Filling Pieces for a partnership that’s more than the sum of its parts.
Heineken has been social networking since 1873; Filling Pieces has been meshing fashion and community since 2009. One lives behind the bar, the other behind the cutting table, but both understand the city perfectly. Like bikes and cobblestones, stroopwafels and coffee, their union is quintessentially Amsterdammer.
The 16-piece drop includes everything from co-branded tees to a Nappa Green Loafer. There’s also a Patch Varsity Jacket that brings a touch of sporty nostalgia, plus casual tees and caps that weave a thread through the entire collection. Every piece is designed in Amsterdam and built from top-shelf materials, like 100% cotton.
Starting November 14, the collection will be available at the the Heineken Experience Kiosk, the newest addition tucked inside the famous Heineken Experience. Part concept shop, part cultural clubhouse, the Kiosk was designed as a meeting hub for Amsterdam’s creative community—whether you’re popping in to grab exclusive merch, discover a pop-up, or just hang out. No ticket needed, just good vibes required.
Check out the Heineken Experience Kiosk for more info. The collection will also be available November 14 on FillingPieces.com.
