What’s Red, White, and Hoka All Over?
HOKA’s Bondi Mary Jane reimagines the demure, familiar silhouette of the classic Mary Jane with Bondi’s signature, super-stacked cushioning. Say hello to 100% pure HOKA exuberance.
The campaign, shot by Ryan McGinley, leans into that double-take energy. McGinley frames the shoe not as a single statement but as a shape-shifter, photographed on people who dress it up, dress it down, and wear it in ways that feel decidedly personal. The Bondi Mary Jane becomes a prop for identity, an acoustic amplifier for mood.
Design-wise, the Bondi Mary Jane does the work that matters: comfort without apology. The Bondi family is known for plush, high-stack cushioning originally engineered for long miles and recovery days; here that technology is grafted onto a timeless silhouette.
Styling notes in the campaign nod to versatility. Wearers are encouraged to “lace it three ways,” embracing that this shoe isn’t prescriptive in the slightest. Whether you snap the strap, tie a bold bow, or let the laces nestle neatly, the shoe adapts. Colorwaves extend the personality. Black/Black for a stealthy, pared-back moment; Cerise/Rose Tea for when you want to be seen.
This drop is quintessential HOKA: boundary-pushing but accessible. The brand that once redefined what a running shoe could be—ushering maximal comfort into mainstream consciousness—now reimagines a familiar fashion archetype. The Bondi Mary Jane keeps HOKA’s performance heart intact while inviting a broader audience to play with proportion, color, and form.
Express the unexpected—this Mary Jane does exactly what it promises and makes every step unmistakably yours. Learn more about what's possible with HOKA here.
