Goleta, California, USA.
Nicolas Mermoud and Jean-Luc Diard founded HOKA. It is currently a subsidiary of Decker’s Brands, with Wendy Yang as its current president.
HOKA's corporate office is in Goleta, California, and their footwear is manufactured in a facility in China.
HOKA offers various tools on its website, including a men’s, women’s, and unisex size chart for footwear, apparel, and accessories, to help find the true fit. They also have a true fit size guide with a series of questions and measurement instructions.
Every pair has a curved "meta-rocker" in its sole, designed to propel you forward comfortably. This unique, first-of-its-kind design makes it feel like you're walking (or running) on literal air, one of many reasons why both avid and novice fitness enthusiasts have gravitated toward the shoe.
HOKA quickly rose to the top as one of the world's favorite running shoe brands. Their shoes are known for their abundant cushioning, lightweight construction, and smooth ride.
HOKA One One was founded in France by Nicolas Mermoud and Jean-Luc Diard, both passionate runners and product designers. They aimed to address most running shoes' lack of cushioning and stability, which often led to discomfort and injury.
The brand's initial offerings were lightweight running shoes designed to provide maximum cushioning. These first products were well-received by runners for their unique design philosophy and commitment to quality, although the brand faced challenges gaining recognition in the competitive running shoe market
The Deckers Outdoor Corporation fully acquired it.
HOKA got under the stewardship of industry force Wendy Yang.
HOKA’s revenues soared from $70m to the $353m.