If you haven’t noticed by now, we’re pretty big fans of PUMA and what they’ve been doing the past year with their whole ‘Futro’ (future/retro) aesthetic. By mining its vast archives and reworking classic silhouettes using contemporary design cues, PUMA breathes new life into beloved OG models — like the all-new Future Rider.

The original PUMA Rider was an ‘80s-era runner that was known for both comfort and its simplistic design. So when PUMA launched the Future Rider Play On last month, a pack featuring vibrant colorways and bold color-blocking as an obvious nod to the ‘80s, the team at Highsnobiety’s New York office was eager to check them out on-feet.

Our staff’s diverse style sensibilities coupled with a dreary Financial District served as the perfect backdrop to let the Future Rider Play On shine. Soak up some style inspiration from our team members below and cop your own pair of the Future Rider Play On at puma.com.

George Ocampo, Creative Strategist

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“It’s been brick out here so I layered a hooded vest under a cropped jacket, playing off the bright color-blocking of the PUMA Rider without going for the full color wheel. The sneaker pairs a classic, streamlined upper with a futuristic sole, so I thought these Ader Error trousers do a good job of complementing the overall shape.”

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Sunny Park, Talent Manager

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“I love an all-black look sometimes, especially when the shoes are a bit louder. I’ve been keeping it pretty simple this winter with my go-to [Uniqlo] Heat Tech and black trousers, and these sneakers are a great pop of color to my muted fit! They’re also very comfy.”

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Brian Boyages, Intern

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Highsnobiety

“I wore neutral colors, like black and grey, with small details of color that help accentuate the colors of the Future Rider. They’re incredibly comfortable and seem like a versatile shoe — one that you can wear to the office or school. The cushioning is easily my favorite part and it’s certainly a sneaker I’ll be using in my frequent New York City commuting.”

Words by Daniel So
Branded Content Editor

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