Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now
Double Tap to Zoom

IKEA Japan is Doing Apparel Now

Written by Max Grobe in Style
IKEA
1 / 3

IKEA Japan is branching out from self-assembly furniture and Swedish meatballs and into apparel with an approaching Spring/Summer 2020 capsule dubbed “EFTERTRADA."

The capsule – launching from the brand's Harajuku store – will include a T-shirt, hoodie, umbrella, tote bags, as well as towels and water bottles. The designs feature a combination of the distinctive blue/yellow logo and barcodes on plain white backgrounds.

Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now

The multinational group's foray into fashion comes as no surprise following a wildly successful collaboration with Virgil Abloh in 2019, as well as providing ample inspiration for high-fashion editions of the iconic FRAKTA bag.

The capsule will be available for pre-sale from July 31 on IKEA Japan's website.

Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now
We Recommend
  • Dr. Seuss Dinnerware In Gustaf Westman's IKEA Collection (EXCLUSIVE)
  • Once a Ubiquity, the IKEA Blue Bag Is Now Luxury
  • Balenciaga Who? IKEA Made Its Own Towel Skirt
  • IKEA's Frakta Bag Is Goth Now
  • IKEA Just Dropped the Final Boss of WFH Fits
What To Read Next
  • Nike & Patta’s Striking Sneaker Is Football Nostalgia Reimagined
  • He Pioneered Streetwear. Now, He Invented the Streetchair
  • New Balance’s Oven-Baked Dad Shoe Is a Real Bread-Winner
  • Can You Wear a Sweater In Summer? Yes. Should You? Yes
  • adidas’ Satin Ballet Sneaker Is Extra Elegant, Still En Pointe
  • JuJu’s Latest Nike Baller Is the Definition of a Silver Lining
Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now
Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now