Aside from being insanely talented, KWAYE has been blessed with routinely finding himself in the right place at the right time. Only a week after landing in LA, he met a producer and together they cooked up a demo for what would become his breakout song "Cool Kids." Soon after, the Zimbabwe-born, London-raised musician found himself in an Uber driven by a former A&R executive. After hearing "Cool Kids," he sent over KWAYE's music to the head of Mind of a Genius, and the artist became the label's first UK signee.
Since "Cool Kids," KWAYE has put out a steady stream of singles tinged with influences from his native Zimbabwe, in addition strokes of house music, neosoul, R&B and funk. It doesn't hurt either that the artwork for his singles have been monochromatically dreamy.
We have the exclusive on his latest track "What Have You Done." Although at first listen it might seem like a carefree bop, like KWAYE himself, it's got depth waiting to be uncovered. Listen to "What Have You Done" below, and read KWAYE's thoughts on it after the jump.
“In this song, I live vicariously through one half of a toxic relationship I saw first hand. That feeling of dependence on the wrong person can become the most difficult thing to escape, and ultimately drive you further and further away from yourself. “What Have You Done” is the wake up call that comes when you realise you’ve strayed too far. It asks ‘at what cost have I continued to love you?’ in an act of regaining confidence and reclaiming ownership of yourself. There’s also an underlying narrative throughout the song about the importance of education and the lack of extensive teachings of Black history beyond slavery in our school textbooks, but equally, how history and culture and have been channeled through music.”
For more of our premieres, check out Marco McKinnis' debut 'Underground' EP.