adidas Let SFTM Turn Its Reliable Running Shoe Into a Doodle Pad
Scribble scrabble is frowned upon in most classrooms or work settings. Put it on a futuristic adidas running sneaker, though and suddenly doodles are a celebrated affair. After all, art is art.
In collaboration with Australian fashion brand Song for the Mute, adidas turned its Adizero Evo SL into what can best be described as a sprint-ready doodle pad.
The sneaker, part of adidas and Song for the Mute's Adirun02 collection, features a breathable mesh upper with Sharpie-esque doodles and sketches, outlining natural components of the sneaker like the enlarged Three Stripes, eyelets and mudguard.
It basically answers the question: What if DoodleBob from SpongeBob got really into running? These comic-book-style illustrations add some approachable avant-garde charm to the certified runner, making it wearable beyond the tracks and treadmills that raised it.
If anyone could successfully breach the antiquated style barrier between the worlds of running and fashion, it's SFTM.
In addition to the scribbled-up sneaker, the collaborative Adirun02 collection includes some equally illustrated clothing that interleaves raw hems with inspirational wording.
"Slow down," "No control," and "Friends keep running," are just a few of the motivational phrases sprawled throughout the collection, designed to get you through the latter half of that marathon, 5K or your local fun run.
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