Highsnobiety
Double Tap to Zoom

LEGO just trolled Samsung by releasing its own take on the foldable phone. Yesterday, the toy-production company tweeted a satirical advertisement for its "LEGO fold," drawing clear design cues from Samsung's own campaign.

Your Highsnobiety privacy settings have blocked this Twitter post.

At just $69.99 the "LEGO fold" comes in well below its $2,000 Samsung equivalent or Huawei’s $2,600 5G Foldable Mate X. It also boasts an unparalleled battery life thanks to its entirely LEGO construction.

In actuality, the “LEGO fold” is a pop-up book , released in November 2018. The children's toy, which is billed as an “imagination tool,” includes a Little Red Riding Hood, Grandmother, Wolf, and Giant figurine.

If you're priced out of the foldable-phone market, it might be time to start using your imagination.

We Recommend
  • How an Artist of Eyewear Redeemed Foldable Shades
  • LEGO Group Reimagines Berlin One Block At A Time
  • You Can Wear LEGO x Nike Dunks. Or Build Them, Your Call
  • Rimowa’s Foldable Bags Are Its Most Adaptable
  • iPhones Can Now Transform Into Leica Cameras
What To Read Next
  • Nike's Jordan "Skate Shoe" Gone Minty-Fresh
  • In "Metallic Oil Green," Nike's Best Air Max Stomper Gets a Slick Makeover
  • Nike's Matrix-Themed Air Force 1 Sneaker Is a Good Kind of Glitch
  • This Top-Tier Color-Blocked Vans Skate Shoe Is a Straight-Up Gem
  • Trust Johnny Marr & Richie Hawtin for Sound Advice — in Every Sense
  • adidas Denim-fied the Samba