Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now
Highsnobiety
Double Tap to Zoom

LEGO Trolls Samsung With Its Own Foldable Phone

Written by Isabelle Hore-Thorburn

LEGO just trolled Samsung by releasing its own take on the foldable phone. Yesterday, the toy-production company tweeted a satirical advertisement for its "LEGO fold," drawing clear design cues from Samsung's own campaign.

Your Highsnobiety privacy settings have blocked this Twitter post.
Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now

At just $69.99 the "LEGO fold" comes in well below its $2,000 Samsung equivalent or Huawei’s $2,600 5G Foldable Mate X. It also boasts an unparalleled battery life thanks to its entirely LEGO construction.

In actuality, the “LEGO fold” is a pop-up book , released in November 2018. The children's toy, which is billed as an “imagination tool,” includes a Little Red Riding Hood, Grandmother, Wolf, and Giant figurine.

If you're priced out of the foldable-phone market, it might be time to start using your imagination.

Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now
We Recommend
  • The Classic adidas Samba Remade in BAPE's Own Image
  • This Admirably Sharp Nike Icon Speaks Its Own Language
  • How an Artist of Eyewear Redeemed Foldable Shades
  • LEGO Group Reimagines Berlin One Block At A Time
  • You Can Wear LEGO x Nike Dunks. Or Build Them, Your Call
What To Read Next
  • From Court to Culture, Wilson Rewrites the Playbook
  • Vans’ Superior Skate Shoe Has a Pocket Full of Sunshine
  • One of Fashion's Great Young Talents Reinvigorates Its OG Conservationist
  • The Aluminium Backpack Only RIMOWA Could Make
  • New Balance's Nutty Dad Shoe Has Some Serious Sweet Charm
  • These Nike Slides Think They’re UGGs (Just Don’t Tell 'Em)
Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now
Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now