Following the news of LEGO's latest partnership with adidas, the monolithic toy company has now revealed its latest collaboration with Levi's.
The early reports of the collaboration had us wondering if we were going to be getting plastic jeans, denim bricks, or some kind of hybrid – and the final result appears to be combination of both. The LEGO x Levi's collab will be notable for the first ever flexible LEGO panels on the market, which were created exclusively for this joint collection.
To build out your custom denim, the collection will arrive with a co-branded bag containing 110 LEGO dots.
The mosaic-like building blocks can be used to customize patches of LEGO sewn directly onto the fabric across vintage stonewash trucker jackets, 501 93 straight jeans, and a range of hoodies, sweatshirts and accessories – even the iconic leather patch on the back can be replaced with LEGO.
The Levi's x LEGO Collection is available from October 1 on the Levi's website and in Levi's stores worldwide.