To celebrate the signature car, Mercedes has teamed up with Art2People to curate five international artists from the NFT space to interpret the G-Class, using different digital mediums to create unique pieces.
It comes as no surprise that Mercedes would lean into the art world, having previously partnered with creatives including Heron Preston and the late Virgil Abloh, to bridge the gap between automotive and art.
"Web 3.0, Metaverses, gamification, physical tokenization and virtual realities are the next steps that will change what it means to be human," writes Art2People's Marco Mori and Uniquecol, adding that "Cryptoart and NFTs are just the spearhead of pioneering technology."
Partnering with Nifty Gateway, the NFTs will be dropping on January 23rd at 6 p.m. EST, lasting for just about one hour. What is great about the drop is that it includes pieces in various price categories, ranging from $222 all the way up to $1,554.
The drop won't just include the NFTs – when the drop hits $1 million collective sales, there will be a physical G-Class raffle available for all NFT holders. Another raffle will be held when it reaches $2 million, and each NFT can be bought without holding cryptocurrency, using credit card.
The artists included in the project are Roger Kilimanjaro, Antoni Tudisco, Klarens, Charlotte Taylor, Anthony Authie, and Baugasm, each taking on a completely different approach whilst maintaining the DNA of the signature car.
If you're looking to get your hands on one of the pieces, make sure to set up your Nifty Gateway account and stay alert as the project goes live on January 23rd.