Good news! If you've wanted to own a Mercedes-Benz G-Class – now you can own one digitally, too.

To celebrate the signature car, Mercedes has teamed up with Art2People to curate five international artists from the NFT space to interpret the G-Class, using different digital mediums to create unique pieces.

It comes as no surprise that Mercedes would lean into the art world, having previously partnered with creatives including Heron Preston and the late Virgil Abloh, to bridge the gap between automotive and art.

"Web 3.0, Metaverses, gamification, physical tokenization and virtual realities are the next steps that will change what it means to be human," writes Art2People's Marco Mori and Uniquecol, adding that "Cryptoart and NFTs are just the spearhead of pioneering technology."

Partnering with Nifty Gateway, the NFTs will be dropping on January 23rd at 6 p.m. EST, lasting for just about one hour. What is great about the drop is that it includes pieces in various price categories, ranging from $222 all the way up to $1,554.

The drop won't just include the NFTs – when the drop hits $1 million collective sales, there will be a physical G-Class raffle available for all NFT holders. Another raffle will be held when it reaches $2 million, and each NFT can be bought without holding cryptocurrency, using credit card.

The artists included in the project are Roger Kilimanjaro, Antoni Tudisco, Klarens, Charlotte Taylor, Anthony Authie, and Baugasm, each taking on a completely different approach whilst maintaining the DNA of the signature car.

If you're looking to get your hands on one of the pieces, make sure to set up your Nifty Gateway account and stay alert as the project goes live on January 23rd.

We Recommend
  • best american brands Alpha Industries Calvin Klein Converse
    The 30 Brands That Define Americana
    • Style
  • Image on Highsnobiety
    Class Is In Session: Our Guide To Back To School Outfits
    • Style
What To Read Next
  • space jam 11 low
    The Space Jam 11s Are Going Low, Apparently
    • Sneakers
  • balenciaga cargo sneaker
    Balenciaga's New Sneaker Carries Some Serious Cargo
    • Sneakers
  • Image on Highsnobiety
    For Summer 2024, Balenciaga Gets Personal
    • Style
  • An in-hand photograph of a beige HOKA ONE ONE mule sneaker with a chunky sole and backless design
    Just When You Thought HOKA Slip-Ons Couldn't Get Any Better...
    • Sneakers
  • noma collection 10
    Noma's Paradise Is a Glimpse Into a New Era (Excellent Clothes Included)
    • Style
  • This season Slam Jam is releasing another take on the New Balance 991v2.
    Slam Jam's New Balance 991 Is "Too New to Preview"
    • Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.