Double Tap to Zoom

New Balance has joined athletic brands such as Nike in the coronavirus relief effort. Last night, the Boston-based company announced it would commit $2 million to relief efforts aimed at local, regional, and global communities affected by the Covid-19 pandemic.

Your Highsnobiety privacy settings have blocked this Instagram post.

Of that sum, $200,000 will go to Global Giving to support immediate and long-term relief and recovery in vulnerable communities worldwide. $100,000 has been granted to No Kid Hungry, which sends emergency grants to food banks and local community groups across the United States.

The $2 million commitment is in addition to the approximately $7 million that the New Balance Foundation grants as part of its regular annual giving.

“We firmly believe it is our civic duty to support our communities in need around the world,” said Anne Davis, managing trustee of the New Balance Foundation. “As we witness the growing impact of the COVID-19 pandemic, we are inspired by the acts of humanity, kindness, and compassion that have emerged in support of one another during this health crisis.”

Many brands are going beyond financial support, volunteering their factories and workforce to the relief effort. Prada began the production of 80,000 medical overalls and 110,000 masks. Meanwhile, LVMH  is repurposing its Givenchy and Dior cosmetics factories to produce hand sanitizer for French hospitals, as well as Kering S.A. (owner of Balenciaga, Gucci, and Bottega Veneta) announcing it will be manufacturing surgical masks to aid the shortage in France.

We Recommend
  • Andrew Reynolds' Tasty New Balance 993 Is a Dad Shoe Built For The Board
  • New Balance Toughened Up Its Cleanest Dad Shoe
  • Gorgeous Textures Transform New Balance’s "Sashiko Linen" 550 Shoe
  • How Basketcase's Founder Grunge-ified "Grey, Normcore, Boring" New Balance (EXCLUSIVE)
What To Read Next
  • Nike’s Sparkly Glam-Rock Air Force 1 Shoe Is Hard to Ignore
  • NIGO Put Luxe Varsity Jackets on His Rugged Nike Forces
  • This Just Might Be Nike's Iciest Jordan 1 Sneaker Yet
  • adidas’ Flattest Sneaker Looks Good Even When It’s Giving Nothing
  • Raf Simons Is Back Selling Raf Simons
  • adidas’ Luxurious Leather Superstar Is (Almost) Too Classy to a Be Sneaker